Monday, June 15, 2020

Good Comunication The Key to Job Search Success

Good Comunication The Key to Job Search Success One of the biggest skills people are often lacking is also one of the ones we take most for granted: Good Communication. Because everyone is a Strong Communicator and has stellar interpersonal skills, right? Wrong. Ive seen it all, personal branding faux-pas ranging from straight up boring, static language, to using words that arent even in the English language (or any other), and not bothering to correct or research them. And thats just on the resume imagine what I see out there on social media, even on LinkedIn! These things are all part of your personal brand, and keeping up with professional appearances is important. You want to know what I see as the biggest mistake people are making across any platform, hands down? Their content and messaging is all about them, and not about appealing to their audience. Remember the article a few weeks back about convincing hiring managers to give you a raise, a promotion, or a shot at a new career? It all came down to effective, persuasive communication. Its one thing to paint yourself in a positive light by positioning your skills and experience as something of value that people ought to pay you for; its another thing to sound like they owe it to you. I see way too many people out there, on their resumes, cover letters, LinkedIn profiles, social media streams, websites, talking about Im looking for or Im targeting a job at or I have 5 years of experience doing X and Im ready to do Z. Dont get me wrong this is insightful information. But its holding you back at worst, and not disqualifying you from consideration at best. Hiring managers ARE interested in creating a win-win situation where its a good fit for all parties involved, but theyre more interested in receiving return on their investment in hiring you. So heres what you want to keep in mind: On Your Resume You are selling yourself to a prospective employer, and not vice versa. So ditch the Seeking a position in Objective Statement and go with a Summary Statement instead that gives a brief snapshot of your skills, strengths, and experience that you bring to the table, and any other unique aspects that would add value to an organization. In Your Cover Letter Many people feel the need to address personal aspects in detail, such as why theyve been unemployed for 11 months, or took a sabbatical, or decided to change careers. It is important to address any employment gaps, shifts, or transitions, but do so in a way to highlights your unique value, instead of defends it. Did you take a year off to travel abroad? Dont talk about how you needed to take time off to figure out what you wanted to do next. DO position it as an excellent opportunity that allowed you to gain valuable global experience and interface with a lot of different personality types. On Social Media Avoid seeming like youre begging for attention Available Account Manager right here email me for my resume, and instead create it for yourself by positioning yourself as a subject matter authority. Post relevant articles, share interesting content, and create/participate in industry conversations with other thought leaders to give your visibility a boost. Be consistent about the topics and interests you speak to, and eventually youll begin to organically build a reputation around those areas. Bonus: youll make some solid connection in the process, relationships you might be able to leverage. On LinkedIn So many people misuse LinkedIn by approaching it as a numbers game, searching for key contacts at the right companies, and then trying to slip a connection request in so they can cut the line and pass their resume along to the decision maker. Connections are based on rapport, and this is the core of LinkedIns platform. Instead of reaching out to random contacts you know asking for favors theyre likely not to grant, approach people with a genuine interest in them. Connect on the basis of wanting to learn more about the industry, and how they got to where they are, and perhaps what advice they might offer to someone with similar aspirations. What Next? A solid resume is the key to landing the job interview. Check out our suite of resume and branded content services. Do you need help crafting an impactful digital brand presence?  BRS offers  professional design services  to help you create fresh, creative, and professional websites, infographics, logos, and business cards to complement your resume and other job search marketing materials. RELATED LINKS: Read This: How to Make Those Meh Skills Sound Marketable Amazing!

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